When this label is scanned at the register, the computer automatically brings up information about the item, such as the description and the price.
This is a barcode.
Making the right choice comes down to a variety of factors, such as the common uses for each, the physical space you have on your product for a barcode, or if you need different levels of security.
Dave Scott, on 28/12/17 09:00
“A satisfied customer is the best business strategy of all.” — Michael LeBoeuf
The idea of customer satisfaction is as old as business itself. A happy customer returns, and if you’ve done it just right, they bring their friends.
The challenge is more unique for eCommerce businesses, who may not have direct interaction with their customers throughout the buying process at all.
Dave Scott, on 14/12/17 09:00
Your business is growing. You’ve painstakingly built it from the ground up, watching order volumes increase and carving out your share of the market from competitors.
The ‘next level’ is beckoning, but you need to think about outsourced logistics to get there. It’s a big decision; your business and your family are relying on the path you take.
Dave Scott, on 30/11/17 09:00
Maximum revenue and minimum cost. It’s the premise of business growth, and in theory it sounds simple enough. But the ongoing costs — or overheads — that business owners face can too easily become an anchor, stopping your progress before you ever get to set sail for new horizons.
It’s a romantic idea — the small start-up with a big idea, operating on a shoestring budget from a cramped garage. The history of business is littered with such success stories, Apple and Microsoft amongst them.
The needs of the modern consumer are becoming increasingly complex. Not only do your customers want great products, they want a great buying experience.
That means that the buying journey doesn’t end when they click ‘Complete Order’. They want the products delivered quickly, and if there are any problems with their order they want to be kept informed.
Dave Scott, on 18/10/17 09:06
Deciding to outsource the logistics of your business is a big decision. Parts of the supply chain you’ve previously overseen will be handled by someone else. Handing over that control can be challenging for many entrepreneurs and business owners who have previously managed all aspects of their operations.
Overseeing a growing business is one of the great thrills of being your own boss. Yet seeing your painstaking work pay dividends can introduce its own unique set of challenges: as orders flow in, it can become harder to keep track of inventory, day-to-day work becomes a scramble and your risk compromising your personalised customer service experience.